Scrub Daddy
Doing the dishes is often a lonely, boring activity done at the end of a long day. Wouldn’t the dishes be more fun if a sensitive hunk with spiky hair and a Hollywood smile wanted to do them with you?
Scrub Daddy isn’t just a sponge. He’s the handsome, sensitive, hard working, poetry loving, flower bringing, birthday remembering, motorcycle riding, hunky sponge of your dreams. And he’s here to clean your kitchen. Because, at the end of a long day, you deserve more than just a sponge…
You Deserve a Scrub Daddy.
:30 TV
A College Student wakes up in his dorm room. He looks at his bedside table and sees a manila envelope on it with a note that says “Finished your homework for you. Hope you don’t mind.”
He looks down at his legs and sees a breakfast tray across his legs with a delicious pancake breakfast. There is a note that says “Happy Tuesday :)”
He looks into his laundry hamper and sees a video game console with a note that says “Bought you a playstation. Is that okay?”
He sees that the light is on in the bathroom. There is a faint sound of music. Someone is in there. Confused, he walks towards the bathroom and opens the door.
As soon as the door opens, he is enveloped in a heavenly light. The chorus to “I Will Always Love You” by Whitney Houston starts to play. He sees Scrub Daddy cleaning the sink. Scrub Daddy turns around in slow motion. He is wearing an apron that says “I love to clean and buy my roommate sports cars.”
There is an explosion of bubbles.
VO: Cleans great. Looks cool. The perfect bro does exist, and he’s a sponge.
The College Student starts to jump for joy. Scrub Daddy starts to jump for joy. They embrace in slow motion, surrounded by soapy bubbles, as I Will Always Love You crescendos.
VO: You deserve a Scrub Daddy.
:30 TV
A middle aged woman wakes up on her living room couch. She looks to her right and sees a laundry hamper with freshly laundered and folded clothes. There is a note that says “Just did some laundry. Hope that’s okay.”
She walks over to a small bedroom and sees two twin 8 year old boys asleep in their bunk beds. Next to the beds there is a chalkboard filled with complicated math equations. On one of the twins’ foreheads, there is a note that says “Taught the twins calculus. Put them to bed.”
She walks over to a small bedroom and sees two twin 8 year old boys asleep in their bunk beds. Next to the beds there is a chalkboard filled with complicated math equations. On one of the twins’ foreheads, there is a note that says “Taught the twins calculus. Put them to bed.”
She walks into the dining room and sees the table set up for a gourmet meal. There are candles, fine china, and lobster. There is a note on one of the lobster claws that says “We were out of hot dogs. Is this okay?”
She sees that the light is on in the kitchen. There is a faint sound of music. Someone is in there.
Confused, she walks towards the kitchen and opens the door.
She sees that the light is on in the kitchen. There is a faint sound of music. Someone is in there.
Confused, she walks towards the kitchen and opens the door.
As soon as the door opens, she is enveloped in a heavenly light. The chorus to “I Will Always Love You” by Whitney Houston starts to play.
She sees Scrub Daddy doing the dishes. Scrub Daddy turns around in slow motion. He is wearing an apron that says “I love to clean and read women poetry.” He puts his dish towel over his shoulder.
There is an explosion of bubbles.
She sees Scrub Daddy doing the dishes. Scrub Daddy turns around in slow motion. He is wearing an apron that says “I love to clean and read women poetry.” He puts his dish towel over his shoulder.
There is an explosion of bubbles.
VO: The perfect man does exist. And he’s a sponge.
The middle aged woman jumps for joy. Scrub Daddy jumps for joy. She jumps into his arms and he sweeps her around and around, surrounded by soapy bubbles as I will Always Love You crescendos.
VO: You deserve a Scrub Daddy.
The middle aged woman jumps for joy. Scrub Daddy jumps for joy. She jumps into his arms and he sweeps her around and around, surrounded by soapy bubbles as I will Always Love You crescendos.
VO: You deserve a Scrub Daddy.
Tactic Extensions
SOCIAL LISTENING GIVEAWAY
#YouDeserveAValentine
Scrub Daddy just heard of Valentine’s Day for the first time (he saw a movie about it and literally cried for hours). So this Valentine’s Day, he wants to make sure everyone feels loved.
Scrub Daddy will respond to social media posts about negative Valentine’s experiences by sending care packages that include spa gift cards, chocolates, comfy slippers, loads of Scrub Daddy sponges and positive affirmations from Scrub Daddy himself.
SOCIAL BRACKET CHALLENGE
Perfect Man Bracket Challenge
Scrub Daddy wants to find out once and for all what makes the perfect man, so this March Madness he’s making his own bracket with the top 64 greatest hunks of all time. The list will include famous characters from romantic movies and books such as Mr. Darcy, Jack Dawson, Noah Calhoun, and (of course) Scrub Daddy.
Winners will be decided by fan vote. Fans can also create and share their own brackets, similar to March Madness. Top performing brackets will be eligible to win prizes and the latest Scrub Daddy products.
BRAND ACTIVATION & CONTENT SERIES
The Scrub Daddy Academy for Handsome Men: Obstacle Course
Scrub Daddy wants to teach men how to sweep their partners off their feet with their love of cleaning and general handsomeness. To train these wanna-be hunks, he’s set up an over-the-top obstacle course in the style of a Japanese game show.
The course is made up of uber-macho cleaning activities: navigating a mop bucket around a series of obstacles, scrubbing a grimy wall while answering questions about poetry, carrying a stack of dishes across a balance beam. At the end, contestants must put on a cool leather jacket before climbing up a wall, scrubbing one last dish, and hitting the buzzer.
The winner gets two tickets for an all expenses paid trip to Paris, the losers get sent to the dunk tank, and the rest of us get to tune in on Scrub Daddy’s Youtube and TikTok channels!