KitchenAid is a tool that can transform simple, everyday dishes into chef-inspired masterpieces.
KitchenAid doesn’t just transform food. By helping consumers achieve a sense of mastery in their kitchen, it transforms at-home cooks into at-home chefs. Because KitchenAid doesn’t just make food…
KitchenAid Makes Chefs
Tactic Extensions
BRAND COLLABORATION
Cook Like a Chef with KitchenAid & Whole Foods
KitchenAid is offering in-person group cooking classes at Whole Foods locations nationwide where shoppers can learn the techniques and recipes that will transform them from at-home cooks into at-home chefs.
Using KitchenAid products and fresh local ingredients, shoppers will learn how to make simple, yet elevated dishes that are perfect for a Tuesday night: Ricotta and Rosemary Ravioli in Pomodoro Sauce, Biscuits and Gravy with Homemade Pork Sausage, and BLTs with Freshly Baked Focaccia Bread and Garlic Aioli.
All students will receive a Whole Foods gift card and a coupon for 20 percent off the KitchenAid Online store.
EPISODIC CONTENT
KitchenAid Presents: Chef’s Day Off
In a new cooking show from KitchenAid, superstar chefs use their KitchenAid to make their favorite day-off meal– a simple, flavorful, homemade masterpiece that’s perfect for chefs at home and aspiring at-home chefs.
This longform web series focuses not just on what up-and-coming chefs cook, but on how they think about food on their day off. From the corner store, to the michoacana, to the Chinatown marketplace, we’ll go everywhere with these chefs in search of the simple, yet soulful, ingredients that satisfy their culinary cravings when they’re at home. Using the KitchenAid, these chefs will show us how to elevate these simple ingredients and make a humble day-off dinner that’s just as memorable as a Michelin Star affair.