People drink sparkling water when they’ve matured beyond the sugary sodas, alcoholic beverages, and energy drinks of their youth.
Instead of desperately clinging to youth, we’re helping you embrace getting older by showing that what you really want is a sensible night in and a sensible little treat.
Your Inner Grandma Wants a Waterloo.
What’s the Worst that Could Happen?
:30 TV
IG: Hi. I’m Jay’s Inner Grandma. I’m the part of Jay that prefers a quiet night in.
She turns and points to the man on the mechanical bull.
IG: That’s Jay over there.
The bull jerks Jay back and forth.
Jay: Help me!!!
IG: I told Jay we’re too old to be out this late on a Tuesday. He said “What’s the worst that could happen?”
The bull bucks faster and faster.
Jay: Please!!! Help me!!!
Inner Grandma looks over at Jay nervously. The bucking bull flings Jay into the air, sending him flying towards the bar. He lands on the bar, smashes into some pint glasses, and topples helplessly over the far side of the bar.
Inner Grandma turns back towards the camera and gives a little shrug. A deer’s head that was mounted behind the bar comes loose and falls on Jay. A waitress, carrying a tray of pint glasses, trips and falls. The pint glasses come tumbling down on Jay. A man with a fire extinguisher jumps onto the bar and sprays Jay with the fire extinguisher.
IG: Maybe tomorrow night we stay in.
Inner Grandma cracks open a Waterloo.
IG: What’s the worst that could happen?
Inner Grandma takes a sip.
VO: Your Inner Grandma doesn’t want to ride a mechanical bull. Your Inner Grandma wants a Waterloo sparkling water.
Tactic Extensions
SOCIAL SWEEPSTAKES
Go Grandma Mode to Win a Cottage Countryside Vacation
Waterloo Sparking Water wants its drinkers to share how they go “Grandma Mode” for the chance to win an all expenses paid cottage countryside vacation.
Show us your massive collection of vintage salt and pepper shakers, your wildest cross-stitching project, or your coziest pair of it’s-Saturday-night-and-I’m-staying-in pajamas for a chance to win.
The grand prize winner will be decided by popular vote. Runner-ups will recieve prizes like Waterloo branded slippers, throw blankets, knitting starter kits, and of course, lots of Waterloo Sparkling water.
BRANDED AR FILTER
Show the World Your Inner Grandma
Waterloo Sparkling Water has created an augmented reality filter that uses AI to transform you into your own Inner Grandma, so you can embrace and showcase the part of you that loves a quiet night in - grandma style!
It’s perfect for those moments when you’ve really lived your Inner Grandma life: binge watching an entire season of Downton Abbey, thrifting a to-die-for vintage tea pot, knitting a cardigan for your kitten, or anytime you choose not to see a DJ so you can spend time in your PJs.