When unfinished projects pile up, and stress starts to build, your apartment stops feeling like home and starts feeling like a giant to-do list.
Taskrabbit understands that home doesn’t feel like home until everything is finally finished, which is why we have thousands of local professionals to help you cross your to-do list off your to-do list. So you can stop spending hours doom scrolling about furniture repair and start spending time relaxing and enjoying your space. Make your home feel like home again with…
Taskrabbit : The Finally Finished App
Tactic Extensions
DATING AP ADS
To-Do List Done. Date Night Begun.
Taskrabbit understands that dating is stressful enough without the added worry of bringing a date back to a messy, unfinished apartment. So we’ll run situationally specific ads on dating apps that show how Taskrabbit can relieve dating anxiety by crossing unfinished tasks off your to-do list.
With Taskrabbit, you can stop stressing and start getting ready for your big date.
IN-BAR ACTIVATION
Coasters at Local Bars
When trying to avoid the stress of unfinished home tasks, consumers may find themselves at a bar. Taskrabbit will speak directly to those consumers with branded coasters that ask provocative questions about their apartment anxiety and offer a solution: Taskrabbit.
These coasters will be delivered to neighborhood bars and will offer first time Taskrabbit users a twenty percent discount on their next task.
BRAND PARTNERSHIP
Unfinished IKEA Display
When you are expecting a perfect showroom, a messy, unfinished one will grab your attention.
In IKEA locations nationwide, we will create messy display showrooms filled with unfinished new-home tasks. These display rooms will speak to consumers– specifically ones buying furniture after moving into a new place– where they are, and offer Task Rabbit as a solution to the stress of their growing to-do list.
Once we have their attention, we’ll use signage in the display room to educate them on how Taskrabbit can help, and offer them a discount on their first task if they spend $100 at IKEA.
With a little help from IKEA and Taskrabbit, their new space can stop feeling stressful and start to feel like home.