Gen Z consumers have had their hearts broken too many times by poorly made fast fashion and unsatisfying dupes. What if they finally found something worth falling in love with?
The truth is, falling in love is easy– all you have to do is find the one. The one that takes your breath away and makes you feel, for the first time, that you’ve finally found something real.
The Real Real doesn’t just offer authenticated luxury items from luxury brands. We offer fashion you can fall in love with. Because when you see yourself in Gucci, Prada, and Balenciaga, you’ll know…
There’s Nothing Like the Real Thing.
The First Time
:30 TV
VO: I still remember the first time I fell in love.
Softly, she tucks her hair behind her ears and smiles demurely.
VO: My heart was beating so loud.
She inhales, raises her hands to her face, places her chin between her palms, and exhales. Her smile widens.
VO: I didn’t know it could feel this good.
The camera angle changes to reveal that she is sitting in front of a laptop shopping on The Real Real. She is looking at a Gucci purse.
We zoom in on the laptop screen as she clicks “add to cart.”
VO: It was love at first sight.
The screen fades to black.
VO: Gucci. Prada. Balenciaga. Luxury brands to fall in love with.
The Real Real logo comes up.
VO: At The Real Real…There’s Nothing Like the Real Thing.
Tactic Extensions
Love Letters to the Real Thing
For the season five premier of Emily in Paris, The Real Real will create an immersive experience at The Netflix House that celebrates fashion by recreating the show's most iconic looks.
We will then invite fans and influencers to write a love letter to fashion for the chance to win a Real Real shopping spree with curated items from our favorite French designers.
CONTENT SERIES
Falling in Love with Fashion
The Real Real will create an interview content series that asks designers, models, actresses, and all-around fabulous fashionistas one crucial question: when did they first fall in love with fashion?
From an effortlessly stylish movie poster to an older sister’s elegant earrings, we’ll explore the moments, images, outfits, and people that changed these trendsetters– and inspired them to pursue a lifelong love affair with fashion.